Mission vision Essay

Presentation This task is set up to discover the mission, vision and worth articulations of certain associations from various businesses. In this task I will likewise attempt to see if these organizations put underline on quality in their vision and statement of purpose. This report investigated the mission, vision and worth proclamations of McDonald’s, Bank of America, Rangs Group, BRAC University and IBA, University of Dhaka. Statement of purpose A statement of purpose characterizes the organization’s reason and essential target. Its capacity is inward; to characterize the key measure or proportions of the organization’s achievement and its prime crowd is the administration group and investors. Vision explanation A dream statement’s design is to clarify the organization’s key qualities and doesn't allude to primary concern figures. It tells how a specific organization accepts things ought to be finished. Furthermore, it additionally provides guidance to clients and workers. A dream articulation additionally tells where the association is going and how it will finish its tasks Value proclamation Worth proclamation is an outflow of a company’s or individual’s center convictions. Organizations compose the announcement to distinguish and associate with the purchaser. Moreover, the announcement takes into account the company’s staff to know about the needs and objectives of the organization. Strategic vision articulation of various associations McDonald’s Statement of purpose â€Å"McDonald’s brand strategic to be our customer’s most loved spot and approach to eat. Our overall tasks are adjusted around a worldwide system called The Plan to win which fixates on an outstanding client experience-People, Products, Place, Price and Promotion. We are focused on constantly improving our tasks and upgrading our customers’ experience† Value Statement We place the client involvement with the center of everything we do We are focused on our kin We trust in the McDonald’s System We work our business morally We offer back to our networks We develop our business beneficially We endeavor persistently to improve Remarks McDonald’s doesn’t have a particular composed vision proclamation. McDonald’s esteem proclamation explicitly makes reference to the associations promise to quality help. McDonalds considers quality as key to guaranteeing positive purchaser experience. McDonalds thinks about quality, responsibility to its staff providers and investors, moral strategic policies and CSR as essential to keeping up its spot as the business chief. IBA, University of Dhaka Vision Statement â€Å"We endeavor to be noticeable among the regarded business colleges on the planet, as we tenaciously seek after the objective of changing the person into a mindful expert, who can make society only a little better† Comments IBA doesn't have a particular crucial worth explanations. The vision explanation of IBA doesn't make any make reference to of value. In any case, the objectives expressed in the announcement require a solid accentuation on quality so as to accomplish them. North South University Vision articulation The vision of North South University (NSU) is to turn into a main college and stay as a top focus of greatness in advanced education and research. It targets drawing in splendid understudies, instructors, researchers, and from everywhere throughout the world. Statement of purpose The strategic NSU is to deliver profoundly gifted labor, visionary expert pioneers and mindful and illuminated residents. This crucial accomplished by bestowing excellent advanced education, and preparing, and by directing valuable research with the goal that people can accomplish their learned person, social, and individual possibilities. NSU is focused on creating human capital by honing innovative reasoning. Notwithstanding creation and dispersal of information, its strategic advancement of humanism and harmony through advanced education. As a social organization, NSU attempts to instigate changes for improvement of the general public in general through open administrations, and through advancement of moral conduct and social equity. Remarks NSU accentuated on quality in their statement of purpose. They have expressed a few long haul focuses for their association in their vision explanation and they have wanted to accomplish those by granting greater advanced education. Bank of America Statement of purpose â€Å"Bank of America is tied in with giving individuals, organizations and institutional speculators the budgetary items and administrations they have to help accomplish their objectives at each phase of their money related lives. Our profound experience, wide scope of administrations and worldwide abilities permit us to convey far reaching arrangements that help clients and customers prevail in today’s advertise and get ready for the future.† Vision Statement â€Å"Our vision is to turn into the world’s best monetary administrations company.† Value Statement/Core Values We convey for our clients, customers and investors. We trust in our group. We grasp the intensity of our kin. We act dependably. We advance chance. Remarks Bank of America underscored a ton about quality in their worth explanation. Bank of America’s fundamental belief proclamation makes an affirmation of value in the structure of consistency to every one of its constituents. Since, quality is viewed as a guiding principle by the Bank of America; Rangs Group Crucial Vision Statement â€Å"Provide the number of inhabitants in Bangladesh with present day innovation by offering quality items and legitimate after-deals administration through multi dissemination channels to make their lives simpler, progressively agreeable and convenient.The goal of our central goal is by setting up an amiable working spot with content representatives and by offering quality items at sensible costs we need to make a bond with each client so as to expand benefit through immaculate competition.† Comments Rangs bunch doesn't have a proper worth explanation. Rangs bunch puts high accentuation on giving quality items and after deals administration to its buyers. The gathering crucial vision explanations are expressed together. Other than they have underscored on the modernization of innovation.

Combating Compassion Fatigue Essay

The nursing calling is a mind boggling field that can challenge you intellectually, genuinely, inwardly, and profoundly. Individuals who go into the field of nursing have day by day connects with patients’ and families needing clinical assistance and direction. Medical caretakers face various difficulties every day and must have the option to deal with their patients’ issues, however stay solid and beneficial to maintain a strategic distance from sympathy exhaustion and burnout. Empathy weakness is characterized as enthusiastic, otherworldly, and physical fatigue coming about because of â€Å"witnessing and engrossing the issues and enduring of others† (Wisniewski, 2013). Sympathy weakness can prompt burnout with one’s expert profession and influence home life. Guardians can likewise be influenced by sympathy weakness and burnout from the jobs that they play with their friends and family. It is essential to have the option to recognize the notice indicatio ns of sympathy weakness and burnout. This is a fight that can be â€Å"fought with a pledge to individual wellbeing and well-being† (Chapman, 2007). Medicinal services experts and guardians should have the option to discover an adjust and keep up wellbeing in their own otherworldly, physical, mental, and enthusiastic lives to help patient’s to ideal consideration. Systems on stress the board, sound way of life decisions, and assets accessible will be examined to help forestall and deal with these issues. â€Å"Nurses are the foundation of the clinical framework and go about as the main line of patient clinical care† (Chen et al., 2009). Managing and adapting to pressure is imperative for medical attendants to keep up to give sufficient consideration. Sympathy exhaustion is an inclination of sadness and a misfortune in the feeling of importance in one’s life. Side effects can be â€Å"strong sentiments of nervousness, trouble concentrating, being jittery or effectively frightened, touchiness, trouble dozing, over the top enthusiastic desensitizing, and meddling pictures of another’s horrendous material † (Portnoy, 2011). These manifestations should be perceived to get help or they can advance to long haul impacts andâ complications. There are five ideas of sympathy weakness that should be routed to help with avoidance and burnout. The primary idea is subjective; manifestations can be lack of care, bewilderment, inconvenience focus, and brutality. The subsequent idea is passionate; signs can be uneasiness, dread, vulnerability, sentiments of weakness, gloom, having awful dreams, and stun. The third idea is social which can be absence of rest, irritable, change in hunger, pulled back, and over and again having awful dreams. The fourth idea is otherworldly. This region can lead the person to scrutinize their job throughout everyday life and their calling, sentiments of being lost, and addressing confidence and individual convictions. The last idea is physical, which means influencing one’s deliberate sensory system. This can cause fast pulses, inconvenience breathing, migraines, a throbbing painfulness, inconvenience staying or nodding off, and perspiring (Portnoy, 2011). There are various elements that can pave the way to and cause empathy exhaustion. Triggers can be issues with the board, for example, nu rsing sharpness, patient to nurture proportions, exhausted medical caretakers, individual issues, absence of help from collaborators or managers, and loss of the inclination that the attendant is having any kind of effect. To battle these elements in attendants and different representatives in human services, supervisors and associations should know about this dynamic issue and offer assistance (Portnoy, 2011). Making an open situation alongside instruction and preparing on the best way to manage these perplexing issues is the initial step to tending to sympathy exhaustion inside the working environment. Gathering gatherings inside the working environment will offer the medical caretakers an opportunity to share their contemplations and emotions, understanding that they are not the only one. Building bonds with collaborators and sharing patient encounters will assist with empowering positive sound propensities. Self-care is crucial for attendants to keep up to keep life in balance and to satisfactorily take appropriate consideration of our patients. Everyone has pressure, figuring out how to manage it is the way to joy and a solid prosperity. Attendants are continually teaching our patient’s on way of life changes expected to keep up wellbeing, for example, an appropriate eating regimen, work out, and a solid emotionally supportive network. We thus need to try to do we say others should do and keep up our wellbeing to be at our best to enable our patients to accomplish their best. Burnout and empathy weariness are here and there discussed as one, however there are contrasts. Burnout is â€Å"state of enthusiastic, mental, and physical depletion brought about by inordinate and delayed stress† (Preventing Burnout, n.d.). Indications of burnout can be sorrow orâ detachment, feelings are inflexible, loss of expectation and inspiration, and a sentiment of not deserving of living. Burnout can be brought about by ways of life or business related issues. Working in a situation that you have an inclination that you have no control or absence of assets can prompt burnout. Self-care is expected to keep up constructive options to communicate one’s worry to stay away from burnout in one’s individual life. There are physical, enthusiastic, and social indications of burnout. Physical signs are sentiments of being worn out constantly, being wiped out a ton, change in dozing propensities, body throbs, and successive migraines. Passionate signs can be loss of inspiration, sentiments of defenselessness, sentiments of separation, feeling of uncertainty, and an expanded negative standpoint throughout everyday life. Social signs can be confinement from others, shirking of duties, medication or liquor misuse, missing work, and outrage coordinated at others (Preventing Burnout, n.d.). There are a few different ways to help forestall burnout. Figuring out how to oversee pressure and embracing a positive smart dieting, dozing, and practicing propensities are genuine guides to begin with. It is essential to know when you need assistance and that it is accessible. Burnout can prompt empathy weakness inside your expert vocation. Medical caretakers who are worn out, exhausted, and worry after some time without assistance can experience the ill effects of burnout and thusly fall into empathy weakness. Attendants need empathy to help manage patients in their clinical circumstances, on the off chance that the medical attendant is worried and requiring help herself, at that point how might she control the patient? Burnout can be recuperated, tending to the issues and discovering â€Å"your balance by reconsidering needs, setting aside a few minutes for yourself, and looking for support† (Preventing Burnout, n.d.). There is a three â€Å"R† approach when managi ng burnout; perceive, opposite, and strength. Acknowledgment of burnout, inversion of the harm caused from pressure, and building strength to manage the worry by dealing with one’s passionate, mental, physical, and otherworldly wellbeing. Recognizable proof is one stage into tending to sympathy weariness and burnout. One can recuperate from burnout. There are three methodologies that one ought to stay aware of, slow down, get support, and rethink your objectives and needs (Preventing Burnout, n.d.). When managing work burnout there are a couple of choices that you can do to improve the conditions. Getting some much needed rest, requesting another task, talking with the board about issues, and explaining your activity obligations are a couple of proposals to begin with. Guardian burnout can transpire at anyâ given time. The jobs of guardians are similarly significant like that of nursing. Parental figures are liable for the immediate consideration of a friend or family member and can encounter empathy weariness just as burnout. Being associated with an adored one’s consideration can cause physical, mental, enthusiastic, and profound trouble. The strength of the parental figures is significant for the accomplishment of the person who is accepting the consideration. Advancing approaches and intercessions that will assist the guardians with avoiding enthusiastic depletion is the objective. Parental figures need to stay mindful of their needs and convictions and realize when to request help should they need it. Training is the beginning to helping patients, families, and parental figures; discussing empathy weariness and burnout permits individuals to see that they are not the only one and that help is accessible. There are various assets accessible to help those looking for help, for example, The Gift from Within association that spends significant time in helping individuals manage injury and stress. There is additionally a Compassion Fatigue association that targets teaching individuals on how significant self-care is and that it is so fundamental to know the signs and side effects (Portnoy, 2011). Taking everything into account, empathy weakness is simply the misfortune and burnout is the passionate depletion that one can feel. Medical attendants and human services experts are at higher dangers of having these issues come up; anyway guardians can experience the ill effects of these issues simply. The objective to fighting these points is to carry attention to them and to keep teaching individuals on the approaches to deal with them. Some of the time requesting help is difficult, however it is the initial phase the correct way to turning into a solid prosperity who can deal with pressure. Looking for direction from experts will profit the individual in trouble just as their families. To be inwardly, genuinely, intellectually, and profoundly stable one must deal with themselves in all parts of life. One must have humane mindful, empathic limits, mindfulness, otherworldliness and expectation, and self-pardoning to prevail throughout everyday life (Bush, 2009). References Hedge, N. (2009). Sympathy exhaustion: would you say you are in danger? Oncology Nursing Forum, 36(1), 24-28. doi:10.1188/09.ONF.24-28 Chapman, E. (2007). Radical cherishing care: Building the recuperating medical clinic in America. Nashville, TN: Vaughn Printing Chen, C., Lin, C., Wang, S., and Hou, T. (2009). An investigation of occupation stress, stress adapting techniques, and occupation fulfillment for medical caretakers working in center level clinic working rooms. Diary Of Nursing Research (Taiwan Nurses Association), 17(3), 199-211. doi:10.1097/JNR.0b013e3181b2557b Portnoy, D. (2011). Burnout and Compassion Fatigue Watch for the Signs. Diary of the Catholic Health

How To Support A Book Or A Favorite Author For Little Or No Money

How To Support A Book Or A Favorite Author For Little Or No Money I have a new book coming out in October. While I feel I have talked about it nonstop, I still find many people I know or who are familiar with ask me about it and are surprised to learn its happening so soon (the book is called Dont Call Me Crazy: 33 Voices Start The Conversation about Mental Health  and is an anthology that features essays and art about mental health). This is only made more complicated because, as someone who works in a world of books, Im always working months ahead of time when it comes to reading. But what about when a book is coming out in a couple weeks or hit shelves in the last few days, weeks, or months? Ive put together a handy little guide to how t0 support a book or favorite author. This guide is meant as a way to spread the word about a book you love or you want to get more attention, and all of the tips are pretty easy and straightforward. Some will cost you a little bit of money while others are completely free and will cost little more than a few minutes of your time. Whatever your investment, here are a few ways for how to support a book or favorite author. Preorder The Book Youve likely seen authors talk about preordering their book. Preordering is simply placing an order for the book through your favorite retailer before the book is published. Some places guarantee that whatever the lowest price the book comes to between the time of order and publication date is the price you pay, so it doesnt matter if you want to get it a little cheaper. Why does preordering matter? Books that are sold during the first week of a books publication show to a publisher there is interest in the title. Those preorders are counted toward first-week sales, so it can give a huge boost to a title when many orders are placed before the books publication date. If theres interest in a book and its shown clearly from the start, the chances of your favorite author getting another book deal increases. Its also possible that with an increase in preorders through bookstores, more copies of that particular title or that authors titles may be available in store. More in store placement of books means the chances of the book finding a new readership increase. As much as everyone wishes that every book were in bookstoresâ€"independent or chainâ€"its simply not the case. Poke around here to learn a little more about how and why preorders matter. Cost:  The price of the book. Request The Book Be Purchased For Your Library Many public libraries have forms either on their website or in person which allow you to recommend books for their collection. If you do a search of the library catalog and notice a new or upcoming title isnt listed, drop a recommendation. To make this process as seamless as possible, when you submit the request, make sure to include why. Note the authors previous books, and include book reviews for the new title if you have them (places like Kirkus Reviews have their reviews online and often, theyre published weeks or months in advance of the book). You might also find it worthwhile to explain that you read the book and loved it and think readers who like a certain genre or similar author might, too. Theres no guarantee the book will be purchased by the library, but it will show interest to the purchasers. This gets the book on their radars to look up. In my own experience working in libraries, so long as someone wasnt abusing the systemâ€"requesting a ton of titles all the time, requesting their own books, etc.â€"I tended to purchase all books requested, since I knew theyd be borrowed by at least one person. Cost:  Nothing but a little of your time! Borrow the book from your local library One of the tools that librarians use when making purchasing decisions is the circulation records of previous titles. This is why every James Patterson book is on standing order; his books circulate very well, and thus are automatically purchased when a new book comes out. If you love a book or an author and prefer to borrow, rather than buy, books, take the time to get it from the library. The librarys purchase and your borrowing  do  make a difference to an author or a book. Although its not always guaranteed, if you are able to put a hold request on a book before its available, that might help libraries make a decision of whether or not to purchase more than a single copy. Books which are showing a lot of activity, like multiple holds on a single copy, suggest that the popularity and interest is there and the library should consider purchasing another copy or two to fulfill the interest. You may think that not buying the book and instead relying on the library doesnt help a book or author. But it does! Libraries make a huge difference for those books and authors. Cost:  Nothing but your time (and maybe overdue fines if you, like me, are terrible about due dates). Attend An Authors Event Is your favorite author having an event thats easy for you to get to? Take the time and go. Its not always easy to do, but if the means are there, take advantage. A packed audience for an event is a sign to the bookstore that theres interest in the authorâ€"as well as similar authorsâ€"and thus, they may have the opportunity to return with future books. Its not always necessary to buy the book when you attend an event, though its always nice to purchase  something  when you attend an event. Buy a cup of coffee in the cafe, a cool pair of socks from their sideline items, or even a book that youve been meaning to buy. This is not necessary, but it is a nice thank you to the store for hosting the event. Of course, if you can buy the authors book, do that. Consider gifting it to a friend or family member if you dont need it because youve already preordered it or because youve borrowed it from the library. Also? Authors love looking at an audience of people there to hear about their work. Your presence is welcome, and know that when you talk with them afterward or ask a question during the QA portion of the talk, theyre so thrilled to hear from you.  You  are why they have the opportunity to be there, and that doesnt get forgotten. Authors list their events on their websites, as well as across social media. But you can also keep an eye on local bookstores for their upcoming events and attend those that sound even remotely interesting to youâ€"you may discover a new favorite by simply taking the chance. Plus, its fun to get out of the house for an hour or two in the middle of the week if you can. Cost:  Whatever you choose to purchase from the event. Leave Reviews on Consumer Websites Have you seen the meme circulating about how, when a book reaches 50 reviews on Amazon, its included in more of their promotional materials? If not, take a peek over to the left. Its hard to determine if thats true or not, but I can say from my own book writing experience that once I hit 50 reviews, I definitely saw my book popping up in more of the You might also like features other similar books. If youve loved a book, one of the most powerful things you can do is drop a review on consumer sites like Amazon, Barnes Noble, Chapters, Target, Walmart, and more. These reviews are super helpful for browsers considering a purchase, and even something as simple and straightforward as This book was excellent, and I would recommend it for people who like books that are (insert genres or styles) or television shows like (name show). If you write one review, you can copy and paste it across a couple of different sites. One of the tips I have from doing this is to spend 10 minutes once a month drafting a few reviews of recent reads and then dropping them all at once. This makes it part of a habit, and its one that doesnt require much time. If youre feeling really motivated, you can drop reviews on places like Goodreads or your librarys catalog, too. Those help people find a book and consider whether to buy or borrow it. Cost:  A few minutes of your time. Recommend the book on social media, your favorite blogs, and to friends in person looking for a good book Do you use social media or keep a blog? Writing about the books or authors you love or sharing short reviews and images really does make a difference. It gets the book on radars of other readers, as well as those who might not generally call themselves readers but like  you  and are therefore intrigued. One of the things thats worth doing is seeing if theres a hashtag related to the book. Many publishers and authors choose a hashtag for the book, and if its not on the book itself, do a quick search to see if theres a hashtag with the books title or the authors name. When you do something on social media with the book, include those tags. Itll help your voice be amplified and allow those who find out about the book from you an opportunity to discover more about the book. Never overlook the power of talking about the book to people you know, too. In the course of a day or week, its likely that if people know youre a reader, youll get asked for a good book. Heres your chance to highlight a recent favorite title or author and spread the word. The same principles that make consumer reviews powerful are those which make your personal recommendation in your own personal spaces powerful. Maybe even more so, since your name and face mean something to the people who care about you, and your seal of approval for something means just that much more to them (Think about it: you might peruse reviews of a place to get your car fixed for hours, but if your best friend says she loves a certain shop, you are more likely to go to that shop than the one which had 100 five-star reviews). If writing reviews on your blog or on social media isnt your jam, think more creatively: share quotes from the book youve loved or simply take a picture and share it. Maybe youd like to connect it to a favorite TV show or song and talk about how and why they remind you of one another. Be as creative as youd likeâ€"every voice matters in getting the word out, and sometimes, its those creative, clever things that can have the most power. Perhaps you wont convince someone to buy the book for themselves, but you might convince them that its a book someone they know would love, ultimately leading them to gift it to someone else. That is power. Cost: Your time! None of these are brilliant suggestions for how to support a book or favorite author, but theyre all tried-and-true strategies. Theyre real, tangible ways you as a reader and book lover can do work that makes a powerful and lasting difference. If youd like even more ideasâ€"including plenty of creative ones!â€"check out our previous post on 99 ways to get the word out about a book.

Marketing Plan For A Marketing Strategy - 1811 Words

Introduction Research is a vital component in the success of any marketing strategy. Research provides insights into the creation and evolving changes to a marketing strategy. Over the last three years, Edible Arrangements’ top franchises in New York are showing a decline of five percent in both the consumer and business segments. As a means of boosting sales, it has been decided that a new product launching could help provide the increase needed. At the beginning of our research, it is necessary to scan the market, environment, economy, and competitor offerings around these stores to better understand what may be a contributing factors to the overall decline in sales before we introduce this new product line. Once the data is analyzed, then progress can be made to ensure what the best opportunities for success will be for our new product launching. Our research plan will provide input in finding new customers for existing products, uncover new market segments, and anticipate competi tors’ moves when launching our new product line. Problem Definition In adequately researching any topic, the problem should be correctly identified. In this case, consistently declining sales and market shares to the tune of five percent per year for three consecutive years is the underlying situation. To help understand why we have a decrease in sales over the past three years in our New York franchises we have taken the time to ask the following questions while identifying the problem.Show MoreRelatedMarketing Plan For A Marketing Strategy909 Words   |  4 PagesA marketing plan is crucial to the survival of an organization. Marketing plans need to be well thought out and target a certain market. The market that an organization chooses will demonstrate what direction they want the organization to head in. However, choosing just one market will be problematic to the organization because they will be missing out on other opportunities to grow. The organization needs to operate like the old sane, kill two birds with one stone. Therefore, if an org anizationRead MoreMarketing Plan For A Marketing Strategy1205 Words   |  5 Pages Any company, of any size that is successful in marketing always starts with a marketing plan. Large companies have plans with hundreds of pages; while small companies can get by with a half-dozen sheets. You should at the very least refer to it quarterly, but better yet monthly. By adding monthly reports on sales/manufacturing; this will allow you to track performance as you follow the plan. Any marketing plan begins with an assessment of your company’s current situation. This should include theRead MoreMarketing Plan For A Marketing Strategy1299 Words   |  6 Pagesimportant to plan ahead in regards to how this product will meet the main stream consumer. The concept of marketing may seem like a simple process, â€Å"business success using a simple process of understanding and meeting customer needs† (Drummond, Ensor, Ashford, 2014). One tool used in order to ensure product to consumer success is a marketing strategy. A marketing strategy combines all of the mark eting goals and business goals in to one comprehensive package (Lake, 2016). The marketing plan explainsRead MoreMarketing Strategy : Marketing Plan Essay997 Words   |  4 Pages IV. MARKETING PLAN Our product s main marketing objective is to focus on the customers wants and needs and, at the same time, maintain a marketable selection of shoe polish at all times. This will allow us to effectively influence and persuade them to buy. Marketing Strategy:- Advertising: Our main advertising strategy is to let our potential customer know that we are aware of their wants and needs and have quality inventory and prices. Market Segmentation, Target Marketing and PositioningRead MoreMarketing Plan For A Marketing Strategy1241 Words   |  5 Pagesathlete endorsers Viral Marketing Innovation Products Durability Weaknesses Specific products Expensive accessories and products Increased competition No flash Opportunity Global market is increasing Content delivery technologies Media hosting Viral marketing Threats Hardware company competition (Sony) Media company competition (Facebook) Note. The GoPro SWOT assessment of external and internal environmental elements. 5.0 Marketing Strategy and Goals The goal of this marketing plan is to leverage existingRead MoreMarketing Plan For A Marketing Strategy Essay998 Words   |  4 Pagesthe marketing activities. If they exceed the allocated budget, it could lead to conflict with the Finance team and will be detrimental to the company’s overall profits and will be against the company’s strategy to generate more profits. Many companies follow a very high level of corporate ethics and responsibility and hence marketing strategy should also be in line with this strategy. If the company advertises a wrong good or in a wrong manner, it can lead to reputation loss. The marketing mix hasRead MoreMarketing Plan For A Marketing Strategy1772 Words   |  8 PagesMarketing strategies is a strategy that takes in consideration of all marketing goals into a one comprehensive plan. A good marketing strategy should be drawn from market research and focus on the right product mix in order to achieve the maximum profit potential and sust ain the business. The marketing strategy is the foundation of a marketing plan. Their three steps for developing a good marketing strategy 1) Planning Phase It includes SWOT analysis of your business in the marketplace, once customersRead MoreMarketing Plan For A Marketing Strategy Essay1928 Words   |  8 PagesExecutive Summary The idea behind his marketing plan is to take advantage of digital technology a majority of customer are already using every day. Frequent traveler are in tune with Delta’s fares and services provided. The company must broadcast these benefits to the population at large in order increase its share of the market. The customers utilizing other carriers or other forms of travel is vast untapped resource that Delta needs to reach. Television and newspaper ads are becoming increasinglyRead MoreMarketing Plan For A Marketing Strategy Essay906 Words   |  4 Pagesestimates and financials required for the proper and effective conduct of this marketing plan throughout calendar year 2016 by On-Target of SoCal can best be broken down and expressed within the following three major categories; implied, specified, and shared marketing activities. Each of which will be further addressed in the following paragraphs. Implied Marketing Tasks The Implied Marketing Tasks include all those marketing activities conducted directly and routinely by the entire staff of On-TargetRead MoreMarketing Plan For A Marketing Strategy1326 Words   |  6 PagesMarketing Plan Once when our business is planned and everything is done in proper manner than our time starts doing marketing and introduce our services to our target customers and place the image of our product in our customers mind. Actually language translation business is not same as product selling business, in product selling business, you have a product which customers can touch and check butt marketing and selling services is the hardest job because some our customers are unaware

All Quiet On The Western Front - 1371 Words

All quiet on the Western Front is a book written by Erich Maria Remarque about the frontlines of Germany during WWI, while Omissi’s Indian Voices of the Great War: Soldiers’ Letters is a series of letters written by soldiers and their loved ones describing what they went through on the front lines for the allies as well as at home. Both of these sources describe what it was like to live and fight during the war both from the side of the allies and the Germans. While these sources share a common topic, the frontline and life during WWI, the soldiers took very different stances on the war, their superiors and what they were really fighting for. All Quiet on the Western Front begins with a company of German soldiers who have been deployed†¦show more content†¦The difference is, how long each of these sides kept their respective thoughts on the war and what their superiors did to try and raise the moral of their troops. Paul and his friends had what they thought to be an unnecessarily cruel corporal in charge of them, Corporal Himmeltoss. He had them do many things such as march for hours, sing and then punish them for not singing well enough and wash the barracks. In one instance Corporal Himmeltoss forced two bed wetters, one of which was Paul’s friend Tjarden, to alternate sleeping on the bottom bunk beneath each other so that they would essentially urinate on each other. Because of this, many of the soldiers in his company despised him. Paul, Tjarden and some other soldiers actually end up devising a plan to jump him on his morning walk and beat him up for revenge. On the side of the Indians however, many of the officers were much more kind and their superiors also reacted once morale started to fall. Earlier in the war, near the end of 1915, two groups of Indian infantrymen were withdrawn from France due to the thought that their morale would not survive the harsh winter of France. Many sepoys wrote about how they were ready they were to get back home and often times told their family and friends not to enlist. Others on the other hand tried to ease their family’s worries and tell them that all was well. The story was very different for the sepoy cavalrymen. They often welcomed the sight of battle and were excitedShow MoreRelatedAll Quiet of the Western Front756 Words   |  3 PagesPlot Summary: All Quiet on the Western Front Written by Erich Maria Remarque, All Quiet on the Western Front is the tale of a young man by the name of Paul. Paul who is nineteen years old gathers several of his friends from school and together they voluntarily join the army fighting for the Axis alliance. Before they are sent off into actual battle, they are faced with the brutal training camp. Along with this they face the cruelty of the life of a soldier. This made them question the reason forRead MoreAll Quiet on the Western Front700 Words   |  3 PagesThe greatest war novel of all time, All Quiet on the Western Front, by Erich Maria Remarque, is a novel that depicted the hardships of a group of teenagers who enlisted in the German Army during World War 1. Enlisting right out of high school forced the teens to experience things they had never thought of. From the life of a soilder on the front line to troubles with home life, war had managed to once again destroy a group of teenagers. Throughout the novel, we saw the men of the Second CompanyRead MoreAll Quiet On The Western Front1797 Words   |  8 PagesTitle: All Quiet on the Western Front Creator: Erich Maria Remarque Date of Publication: 1929 Class: War Novel Anecdotal Information about Author: -Erich Maria Remarque was conceived on 22 June 1898 into a working people family in the German city of Osnabrà ¼ck to Peter Franz Remark (b. 14 June 1867, Kaiserswerth) and Anna Maria (nà ©e Stallknecht; conceived 21 November 1871, Katernberg). -During World War I, Remarque was recruited into the armed force at 18 years old. On 12 June 1917, heRead MoreAll Quiet on the Western Front943 Words   |  4 Pages The book All Quiet on the Western Front, by Erich Maria Remarque, is about a group of 19 year old young men who are changed by the ways of war. There is paul: the main character; Tjaden: a tall, skinny locksmith, also the biggest eater; Albert Kropp: a lance-corporal and the clearest thinker; Muller: studious, intelligent, and likes school; Leer: has a preference for the girls from the prostitution houses and has a beard; Haie Westhus: a peat-digger, and big in size; Deterring: a peasant, he alwaysRead MoreAll Quiet On The Western Front2393 Words   |  10 PagesAll Quiet on the Western Front: Book Review Erich Maria Remarque, author of All Quiet on the Western Front, actually fought in WWI (Remarque 297). Because of this, he was able to write this book with accurate depictions of the war. He writes how being in combat can really take a toll on a person and affect them in a negative way. He also writes of the pain and suffering that the soldiers must cope with that comes along with living in constant fear and danger. When looking at the title of theRead MoreAll Quiet On The Western Front2085 Words   |  9 PagesThis essay will consider the different effects created by Erich Maria Remarque in his novel All Quiet on the Western Front. As a writer, Remarque unknowingly left his novel open to readers with completely different perspectives, and to various forms of criticism. This undoubtedly meant that every single reader had been affected by the novel in many different ways which unfortunately for Remarque may have been an effect that he never intended. This essay is divided into 5 main sections. Firstly itRead MoreAll Quiet On The Western Front1089 Words   |  5 Pages In Erich Maria Remarque’s novel, All Quiet on the Western Front, human nature is the only abstract periphery between belligerent barbarism and justifiable violence. Through the insipid bombardments that rained shells over the Germans’ heads and noxious implementation of mustard gas, Remarque dexterously misleads the reader into believing that he fights in an apathetic war where all remnants of human nature and identity have been destroyed with the introduction of trench warfare. Through Paul Baumer’sRead MoreAll Quiet On The Western Front1509 Words   |  7 Pagesâ€Å"He fell in October 1918, on a day that was so quiet and still on the whole front, that the army report confined itself to a single sentence: All quiet on the Western Front† (Remarque 296). Paul Baumer, the narrator of All Quiet on the Western Front, enlisted into the German army at a young age of nineteen with a group of friends from school. Kantorek, Paul’s teacher, â€Å"gave us long lectures until the whole of our class went, under his shepherding, to the District Commandant and volunteered† (RemarqueRead MoreAll Quiet On The Western Front1129 Words   |  5 PagesIn Erich Maria Remarque’s All Quiet on the Western Front, soldiers at the front have a better idea than civilians of the true n ature of war because they have experienced the war while civilians have only read about it or listened to government propaganda. Remarque is trying to tell us that only those who experience the war can understand how awful war truly is. In All Quiet on the Western Front, the main character Paul goes back to his home, the people he meets still think that the Germans are winningRead MoreAll Quiet On The Western Front1790 Words   |  8 Pagessmell of cigar smoke, gunpowder, and dirt that filled the air. There was no nationalism; all Paul wanted was survival. World War I was supposed to be about nationalism and the propaganda forced upon the soldiers to feel superiority over other countries, but Paul helps to prove otherwise, as his story tells what is was like to be at the front, and how tough it was to be a soldier. â€Å"All Quiet on the Western Front† portrays war as it was actually experienced, replacing the romantic picture of glory and

Biography of John Fitzgerald Kennedy Free Essays

John F. Kennedy was the 35th president of the United States (1961-1963). He was the youngest person ever to be elected president. We will write a custom essay sample on Biography of John Fitzgerald Kennedy or any similar topic only for you Order Now Also, He was the first Roman Catholic president and the first president to be born in the 20the century. He served in World War II on PT boat. He also helped to solve the Cuban Missile Crisis and started Peace of Corps to help 3rd world countries better them selves. Kennedy was assassinated before he completed his third year as president. Therefore, his achievements were limited. He was shot in the head and died within an hour. Kennedy was born on May 29,1917 in Brookline, Massachusetts. He was the second of nine children of Joseph Patrick Kennedy and Rose Fitzgerald Kennedy. â€Å"The other children in the family were Joseph, Rosemary, Kathleen, Eunice, Patricia, Robert, Jean, and Edward. â€Å"(Encarta’ 95). â€Å"The Kennedys were an active family. With 11 people in the house, someone was always busy. The children took swimming, sailing, and tennis lessons. â€Å"(Potts, Steve – 7). The Kennedy family had long been active in politics. His brothers Robert and Edward Kennedy also entered politics. Kennedy’s both grand fathers had been active in politics. His father was a self-made millionaire. He served as first chairman of the Securities and Exchange Commission and as U. S. ambassador to Great Britain during the administration of President Franklin D. Roosevelt. Kennedy’s family called him jack. He and his older brother Joe were strong rivals. Jack was quiet and often shy, but held his owns in fights with Joe. â€Å"The boys enjoyed playing touch football. â€Å"(The World Book Encyclopedia, 261). His childhood was full of sports, fun and activity. This all ended when he grew up old enough to leave for school. Kennedy attended elementary schools in Brookline and Riverdale. â€Å"In 1930, when he was 13 years old, his father sent him to the Canterbury School in New Milford, Conn. † (The World Book Encyclopedia, 261). One year later, he transferred to Choate Academy in Wallingford, Coon. He graduated from Choate in 1935 at the age of 18. He was promised a trip to London as a graduation gift but he became ill with jaundice and would have to go to the hospital. He spent the rest of the summer trying to recover. He was not entirely well when he started Princeton, several weeks later in the fall of 1935. The jaundice returned and he had to drop out of school. Before the next school year began, he told his father he wanted to go to Harvard. He entered Harvard University in 1936. There he majored in government and international relations. At Harvard, he tried to explain in his senior thesis why Britain had not been ready for war. Kennedy began to send his paper to publishers, and it was accepted on his second try. Wilfrid Funk published it under the title Why England Slept. It became a bestseller. He became a literary sensation. â€Å"In the spring of 1941, both John and Joe, Jr. decided to enroll in the armed service. † (Reevs, Thomas C. , 37)Joe was accepted but John was turned down. He hoped to fight in the WWII but he was rejected by the U. S. Army because of his back trouble and history of illness. He reapplied after five months program of special exercise and was accepted into the Navy as a desk clerk in Washington. He was disgusted and applied for a transfer. Kennedy was sent to Naval Officers Training School at Northwestern University in Evanston, Illinois, in 1941. Later he was sent for additional training at the Motor Torpedo Boat Center at Melville, Rhode Island. In late April 1943, he was put in command of a PT 109 in the Solomon Islands in the South Pacific. Kennedy saw action in the form of night patrols and participated in enemy bombings. â€Å"On August 1, 1943, during a routine night patrol, a Japanese destroyer collided in the darkness with Kennedy’s craft and the PT 109 was sunk. † (Falkolf, Lucille – 7). Kennedy heroically swam back and forth rescuing his wounded crew. Two were killed in the crash. The injury once again aggravated his back. Still, Kennedy pushed on swimming from island to island in the South Pacific hoping for a patrol to come by. Kennedy had no idea he had been in the water for eight hours. Finally, an island was spotted that could provided cover from Japanse planes. Kennedy realized that he and the crew must move on. He gathered the crew to move to another island in search of food. Kennedy swam for the next four days along a water route that he knew American ships used. Kennedy was now desperate enough to seek help from natives on a Japanese controlled island. He persuaded the natives to deliver a message written on the back of a coconut shell to allied forces. â€Å"The coconut fell into the hands of allied scouts and a patrol was sent. â€Å"(Encarta’ 95) Kennedy and his crew were finally rescued. â€Å"For his courage, endurance, and excellent leadership, Kennedy received the U. S. Navy and Marine Corps medal, awarded for heroism not involving conflict with the enemy. â€Å"(Encarta’ 95). John soon contracted malaria. He became ill. Then, he returned to the United States for medical. During recovery, Kennedy knew that his brother Joe, Jr. had been killed in action. Kennedy put his feelings onto paper and a second book was published for the family and close friends. † (Reevs, Thomas C. , 11). He called it â€Å"As We Remember Joe. † Kennedy’s father had assumed that Joe, Jr. would go into politics. Both of his grandfathers had been active in politics. Now, Kennedy was the oldest Kennedy of his generation. His first chance in politics came when Congressman James Curley from the 11th District of Massachusetts decided to retire. It was his first Congressional seat by a margin of more than two to one. He was placed on the front page of the New York Times and in Time Magazine. He was often mistaken in Congress as a Senate page or an elevator operator. Later he ran against nine other candidates. He won the primary with 42 percent of the votes. He served three terms in the House of Representatives, during the Democratic Administrations of President harry S. Truman. He supported legislation that would serve the interests of his constituents. He also joined with Republicans in criticizing the Truman administration’s handling of China. Kennedy easily won reelection to Congress in 1948 and 1950. â€Å"In 1952 he decided to run against incumbent Republican Senator henry Cabot Lodge, Jr. Because Kennedy was little know outside his congressional district. † (Encarta’ 95). He began his campaign two years before the election and met thousands of people throughout Massachusetts. The entire Kennedy family took part in the campaign. Kennedy defeated Lodge by 70, 000 votes. Kennedy married Jacqueline Lee Bouvier on September 12, 1953, at St. Mary’s Catholic Church in Newport, Rhode Island. He had three children. One daughter and two sons. Kennedy’s youngest son died in less than 48 hours after his birth. Kennedy underwent a spinal-disk operation in less than a year after his marriage. Soon after that, a second back operation was performed. He wrote â€Å"Profiles in Courage† during this time. A book of essays on American politicians who risked their careers fighting for just but unpopular causes. It was published in 1956. This book received the Pulitzer Prize in 1957. Many people had known little about Kennedy came to admire him because of the success of â€Å"Profiles in Courage. † In 1957, Kennedy became a member of the powerful Senate Foreign Relations Committee, and he later won a place on the Senate Committee on Improper Activities in the Labor Management Field. His brother Robert served as chief counsel in the same Committee. In 1958, he spent many of his weekends campaigning for reelection in Massachusetts. â€Å"His Margin of victory, 874, 000 votes, was the largest ever recorded in a Massachusetts senatorial contest. † (Encarta’ 95). Kennedy now began speaking out on foreign affairs. He was a severe critic of France’s refusal to make concessions to its colony, Algeria. He advocated Algerian independence. Kennedy wanted the 1960 Democratic presidential nomination. He began working for it and faced several major obstacles. Many party leaders considered him too young and too inexperienced for the presidency. Many also doubted that a Roman Catholic could win a national election in a country that was mostly Protestant. Kennedy won most of the larger states in the northeastern United States. â€Å"The election drew a record 69 million voters to the polls, but Kennedy won by only 113, 000 votes. â€Å"(Encarta’ 95). He won49. 7 percent of the popular vote, and Nixon won 49. 6 percent. Kennedy received 303 electoral votes to Nixon’s 219. Kennedy was inaugurated on January 20, 1961. In his inaugural address he emphasized America’s revolutionary heritage. â€Å"The same†¦ beliefs for which our forebears fought are still at issue around the globe,† Kennedy said. â€Å"Let the word go forth from this time and place to friend and foe alike, that the torch has been passed to a new generation of Americans-born in this century, tempered by war, disciplined by a hard and bitter peace, proud of our ancient heritage-and unwilling to witness or permit the slow undoing of those human rights to which this nation has always been committed and to which we are committed today at home and around the world. (Encarta’ 95) The words of his address were, â€Å"Ask not what your country can do for you- ask what you can do for your country. â€Å"(The World Book Encyclopedia, 268). â€Å"During Kennedy’s first year in office, the Congress of the United States passed a major housing bill, a law increasing the minimum wage, and a bill granting federal aid to the country’s economically depressed areas. â€Å"(Schlesinger, Arthur Meier-17). Kennedy also oversaw a bill creating the Peace Corps. After his initial success with Congress, Kennedy found it increasingly difficult to get his programs enacted into law. Although the Democrats held a majority in both legislative houses, Southern Democrats joined with conservative Republicans to stop legislation they dislike. With one bill, however, Congress dedicated more than $1 billion to finance sending a man to the moon. The major American legal and moral conflict during Kennedy’s three years in office was in the area of civil rights for black citizens. Although â€Å"Kennedy was in no way responsible for the growth of the civil rights movement, he attempted to aid the cause by enforcing existing laws. He also asked Congress to pass a civil rights bill that would guarantee blacks the rights to vote, to attend public school, to have equal access to jobs, and to have access to public accommodations. â€Å"(Schlesinger, Arthur Meier-59). â€Å"In the late 1950s and early 1960s the government of Cuba under fidel Castro became increasingly hostile to the United States. When Castro began to proclaim his belief in Communism, many Cubans fled to the United States. † (Encarta’ 95). In 1961 a secret project begun during the previous administration of Dwight D. Eisenhower culminated. Under the training of the Central Intelligence Agency, more than 1000 Cuban exiles invaded Cuba at a place called the Bahia de Cochinos (Bay of Pigs). â€Å"In Cuba both the bay of pigs occurred, in which U. S. supported rebels revolted in a poorly laid out plan of events that fell out beneath them, and the Cuban Missile Crisis in which the Soviet Republic were building missile silos in Cuba, 100 miles away from Florida. â€Å"(Encarta’ 95). The Space Race was in full force with both Russia and the U. S. in competition to reach the moon during this time. The Cuban Missile Crisis was the world’s largest approach to nuclear war. In 1960 Khrushchev decided to supply Cuba with nuclear missiles that would put the eastern United States within range of nuclear missile attack. In 1962 U. S. spy planes flying over Cuba spotted the first missile. Kennedy demanded that the USSR remove the weapons. United troops prepared to invade Cuba, but after a few tense days Khrushchev promised not to invade Cuba. The United States signed a limited nuclear test ban treaty with Britain and the USSR, outlawing nuclear explosions in the atmosphere or underwater, but allowing them underground. â€Å"John F. Kennedy was shot to death by an assassin on Nov. 2. 1963, as he rode through the streets of Dallas, Texas. † (The World Book Encyclopedia, 266). Two shots were fired in rapid succession. One bullet passed through the president’s neck and struck Governor Connally in the back. The other bullet struck the president in the head. His car sped to Parkland Hospital but doctors couldn’t save his life. He was pronounced dead at 1:00 p. m. Lee Harvey Oswald assassinated him. Oswald was charged with the murder and arrested that afternoon. Two days after, Dallas nightclub owner Jack Ruby shot Oswald while being moved from the city to the county jail. Millions of television viewers saw Ruby kill Oswald, who was under police guard. On November 24, the body of President Kennedy was carried on a horse-drawn carriage from the White House to the Rotunda of the Capitol. Thousands of people filed past the coffin of the president. The state funeral of President Kennedy was watched on television by millions around the World. He was buried in Arlington National Cemetery. Kennedy was the first President to be born in the twentieth century and was very much a man of his time. He was restless, seeking, with a thirst of knowledge, and he had a feeling of deep commitment, not only to the people of the United States, but to the people of the world. Many of the causes he fought for exist today because of what he did for the rights of minorities, the poor, the very old and the very young. He never took anything for granted and worked for everything he owned. Perhaps Kennedy summed up his life best in his own inaugural speech: â€Å"Ask not what your country can do for you, but ask what you can do for your country. â€Å"(The World Book Encyclopedia, 268). He was a very loved and respected president and will truly be missed. How to cite Biography of John Fitzgerald Kennedy, Essay examples

Leather for the drum Review Essay Example

Leather for the drum Review Paper Essay on Leather for the drum I hasten to describe their impressions of the book, as long as they have not yet cooled down, and his head pops up image of ancient dilapidated churches in the center of Seville, and in the ears heard the sounds of flamenco, which for me is as much a symbol of Spain, as well as bullfights, and in the air bitter-sweet scent of orange trees in bloom. This book about Spain, about its soul, the religiosity of its people and their customs, the sacrament of the Catholic Mass, the love of God, woman, duty and faith, and the temptation Have you ever thought about is: why do we need religion, and why some people devote themselves to the service of God? I grew up in a very believing family, my great-grandfather was a priest, and he never will not impose his worldview, just lived according to the laws of God. So, I always thought that all priests are the same, but when she grew up, I realized that, unfortunately, it is not so. In this book, it is shown inside the church, with all its injustice, greed, venality, but at the same time, the author argues that there is fair and the priests, and the truth is on their side. They are the patching-perelatanoy skin for a drum that carries the world the glory of the Lord. We will write a custom essay sample on Leather for the drum Review specifically for you for only $16.38 $13.9/page Order now We will write a custom essay sample on Leather for the drum Review specifically for you FOR ONLY $16.38 $13.9/page Hire Writer We will write a custom essay sample on Leather for the drum Review specifically for you FOR ONLY $16.38 $13.9/page Hire Writer I admit, the book read for a long time, initially was not interested, even in something reminds already rather bored by Dan Brown, but closer by the middle of the book absorbed me entirely, I lived in Seville, along with the main characters. Im afraid seem too vostorzhonnoy, very enthusiastic, but there are information for reflection, there is a unique authors style that I would He called sophisticated. I am very impressed with this is his second book, read by me (the first was Flemish board), and I can definitely say I want to read, and everything else that he created, even if I am not satisfied with the story, sure that the language is perfect. By the way, for those who we do not like chewed food I can say this book you will have a long time to chew, so that good appetite!