Marketing Plan For A Marketing Strategy - 1811 Words

Introduction Research is a vital component in the success of any marketing strategy. Research provides insights into the creation and evolving changes to a marketing strategy. Over the last three years, Edible Arrangements’ top franchises in New York are showing a decline of five percent in both the consumer and business segments. As a means of boosting sales, it has been decided that a new product launching could help provide the increase needed. At the beginning of our research, it is necessary to scan the market, environment, economy, and competitor offerings around these stores to better understand what may be a contributing factors to the overall decline in sales before we introduce this new product line. Once the data is analyzed, then progress can be made to ensure what the best opportunities for success will be for our new product launching. Our research plan will provide input in finding new customers for existing products, uncover new market segments, and anticipate competi tors’ moves when launching our new product line. Problem Definition In adequately researching any topic, the problem should be correctly identified. In this case, consistently declining sales and market shares to the tune of five percent per year for three consecutive years is the underlying situation. To help understand why we have a decrease in sales over the past three years in our New York franchises we have taken the time to ask the following questions while identifying the problem.Show MoreRelatedMarketing Plan For A Marketing Strategy909 Words   |  4 PagesA marketing plan is crucial to the survival of an organization. Marketing plans need to be well thought out and target a certain market. The market that an organization chooses will demonstrate what direction they want the organization to head in. However, choosing just one market will be problematic to the organization because they will be missing out on other opportunities to grow. The organization needs to operate like the old sane, kill two birds with one stone. Therefore, if an org anizationRead MoreMarketing Plan For A Marketing Strategy1205 Words   |  5 Pages Any company, of any size that is successful in marketing always starts with a marketing plan. Large companies have plans with hundreds of pages; while small companies can get by with a half-dozen sheets. You should at the very least refer to it quarterly, but better yet monthly. By adding monthly reports on sales/manufacturing; this will allow you to track performance as you follow the plan. Any marketing plan begins with an assessment of your company’s current situation. This should include theRead MoreMarketing Plan For A Marketing Strategy1299 Words   |  6 Pagesimportant to plan ahead in regards to how this product will meet the main stream consumer. The concept of marketing may seem like a simple process, â€Å"business success using a simple process of understanding and meeting customer needs† (Drummond, Ensor, Ashford, 2014). One tool used in order to ensure product to consumer success is a marketing strategy. A marketing strategy combines all of the mark eting goals and business goals in to one comprehensive package (Lake, 2016). The marketing plan explainsRead MoreMarketing Strategy : Marketing Plan Essay997 Words   |  4 Pages IV. MARKETING PLAN Our product s main marketing objective is to focus on the customers wants and needs and, at the same time, maintain a marketable selection of shoe polish at all times. This will allow us to effectively influence and persuade them to buy. Marketing Strategy:- Advertising: Our main advertising strategy is to let our potential customer know that we are aware of their wants and needs and have quality inventory and prices. Market Segmentation, Target Marketing and PositioningRead MoreMarketing Plan For A Marketing Strategy1241 Words   |  5 Pagesathlete endorsers Viral Marketing Innovation Products Durability Weaknesses Specific products Expensive accessories and products Increased competition No flash Opportunity Global market is increasing Content delivery technologies Media hosting Viral marketing Threats Hardware company competition (Sony) Media company competition (Facebook) Note. The GoPro SWOT assessment of external and internal environmental elements. 5.0 Marketing Strategy and Goals The goal of this marketing plan is to leverage existingRead MoreMarketing Plan For A Marketing Strategy Essay998 Words   |  4 Pagesthe marketing activities. If they exceed the allocated budget, it could lead to conflict with the Finance team and will be detrimental to the company’s overall profits and will be against the company’s strategy to generate more profits. Many companies follow a very high level of corporate ethics and responsibility and hence marketing strategy should also be in line with this strategy. If the company advertises a wrong good or in a wrong manner, it can lead to reputation loss. The marketing mix hasRead MoreMarketing Plan For A Marketing Strategy1772 Words   |  8 PagesMarketing strategies is a strategy that takes in consideration of all marketing goals into a one comprehensive plan. A good marketing strategy should be drawn from market research and focus on the right product mix in order to achieve the maximum profit potential and sust ain the business. The marketing strategy is the foundation of a marketing plan. Their three steps for developing a good marketing strategy 1) Planning Phase It includes SWOT analysis of your business in the marketplace, once customersRead MoreMarketing Plan For A Marketing Strategy Essay1928 Words   |  8 PagesExecutive Summary The idea behind his marketing plan is to take advantage of digital technology a majority of customer are already using every day. Frequent traveler are in tune with Delta’s fares and services provided. The company must broadcast these benefits to the population at large in order increase its share of the market. The customers utilizing other carriers or other forms of travel is vast untapped resource that Delta needs to reach. Television and newspaper ads are becoming increasinglyRead MoreMarketing Plan For A Marketing Strategy Essay906 Words   |  4 Pagesestimates and financials required for the proper and effective conduct of this marketing plan throughout calendar year 2016 by On-Target of SoCal can best be broken down and expressed within the following three major categories; implied, specified, and shared marketing activities. Each of which will be further addressed in the following paragraphs. Implied Marketing Tasks The Implied Marketing Tasks include all those marketing activities conducted directly and routinely by the entire staff of On-TargetRead MoreMarketing Plan For A Marketing Strategy1326 Words   |  6 PagesMarketing Plan Once when our business is planned and everything is done in proper manner than our time starts doing marketing and introduce our services to our target customers and place the image of our product in our customers mind. Actually language translation business is not same as product selling business, in product selling business, you have a product which customers can touch and check butt marketing and selling services is the hardest job because some our customers are unaware

All Quiet On The Western Front - 1371 Words

All quiet on the Western Front is a book written by Erich Maria Remarque about the frontlines of Germany during WWI, while Omissi’s Indian Voices of the Great War: Soldiers’ Letters is a series of letters written by soldiers and their loved ones describing what they went through on the front lines for the allies as well as at home. Both of these sources describe what it was like to live and fight during the war both from the side of the allies and the Germans. While these sources share a common topic, the frontline and life during WWI, the soldiers took very different stances on the war, their superiors and what they were really fighting for. All Quiet on the Western Front begins with a company of German soldiers who have been deployed†¦show more content†¦The difference is, how long each of these sides kept their respective thoughts on the war and what their superiors did to try and raise the moral of their troops. Paul and his friends had what they thought to be an unnecessarily cruel corporal in charge of them, Corporal Himmeltoss. He had them do many things such as march for hours, sing and then punish them for not singing well enough and wash the barracks. In one instance Corporal Himmeltoss forced two bed wetters, one of which was Paul’s friend Tjarden, to alternate sleeping on the bottom bunk beneath each other so that they would essentially urinate on each other. Because of this, many of the soldiers in his company despised him. Paul, Tjarden and some other soldiers actually end up devising a plan to jump him on his morning walk and beat him up for revenge. On the side of the Indians however, many of the officers were much more kind and their superiors also reacted once morale started to fall. Earlier in the war, near the end of 1915, two groups of Indian infantrymen were withdrawn from France due to the thought that their morale would not survive the harsh winter of France. Many sepoys wrote about how they were ready they were to get back home and often times told their family and friends not to enlist. Others on the other hand tried to ease their family’s worries and tell them that all was well. The story was very different for the sepoy cavalrymen. They often welcomed the sight of battle and were excitedShow MoreRelatedAll Quiet of the Western Front756 Words   |  3 PagesPlot Summary: All Quiet on the Western Front Written by Erich Maria Remarque, All Quiet on the Western Front is the tale of a young man by the name of Paul. Paul who is nineteen years old gathers several of his friends from school and together they voluntarily join the army fighting for the Axis alliance. Before they are sent off into actual battle, they are faced with the brutal training camp. Along with this they face the cruelty of the life of a soldier. This made them question the reason forRead MoreAll Quiet on the Western Front700 Words   |  3 PagesThe greatest war novel of all time, All Quiet on the Western Front, by Erich Maria Remarque, is a novel that depicted the hardships of a group of teenagers who enlisted in the German Army during World War 1. Enlisting right out of high school forced the teens to experience things they had never thought of. From the life of a soilder on the front line to troubles with home life, war had managed to once again destroy a group of teenagers. Throughout the novel, we saw the men of the Second CompanyRead MoreAll Quiet On The Western Front1797 Words   |  8 PagesTitle: All Quiet on the Western Front Creator: Erich Maria Remarque Date of Publication: 1929 Class: War Novel Anecdotal Information about Author: -Erich Maria Remarque was conceived on 22 June 1898 into a working people family in the German city of Osnabrà ¼ck to Peter Franz Remark (b. 14 June 1867, Kaiserswerth) and Anna Maria (nà ©e Stallknecht; conceived 21 November 1871, Katernberg). -During World War I, Remarque was recruited into the armed force at 18 years old. On 12 June 1917, heRead MoreAll Quiet on the Western Front943 Words   |  4 Pages The book All Quiet on the Western Front, by Erich Maria Remarque, is about a group of 19 year old young men who are changed by the ways of war. There is paul: the main character; Tjaden: a tall, skinny locksmith, also the biggest eater; Albert Kropp: a lance-corporal and the clearest thinker; Muller: studious, intelligent, and likes school; Leer: has a preference for the girls from the prostitution houses and has a beard; Haie Westhus: a peat-digger, and big in size; Deterring: a peasant, he alwaysRead MoreAll Quiet On The Western Front2393 Words   |  10 PagesAll Quiet on the Western Front: Book Review Erich Maria Remarque, author of All Quiet on the Western Front, actually fought in WWI (Remarque 297). Because of this, he was able to write this book with accurate depictions of the war. He writes how being in combat can really take a toll on a person and affect them in a negative way. He also writes of the pain and suffering that the soldiers must cope with that comes along with living in constant fear and danger. When looking at the title of theRead MoreAll Quiet On The Western Front2085 Words   |  9 PagesThis essay will consider the different effects created by Erich Maria Remarque in his novel All Quiet on the Western Front. As a writer, Remarque unknowingly left his novel open to readers with completely different perspectives, and to various forms of criticism. This undoubtedly meant that every single reader had been affected by the novel in many different ways which unfortunately for Remarque may have been an effect that he never intended. This essay is divided into 5 main sections. Firstly itRead MoreAll Quiet On The Western Front1089 Words   |  5 Pages In Erich Maria Remarque’s novel, All Quiet on the Western Front, human nature is the only abstract periphery between belligerent barbarism and justifiable violence. Through the insipid bombardments that rained shells over the Germans’ heads and noxious implementation of mustard gas, Remarque dexterously misleads the reader into believing that he fights in an apathetic war where all remnants of human nature and identity have been destroyed with the introduction of trench warfare. Through Paul Baumer’sRead MoreAll Quiet On The Western Front1509 Words   |  7 Pagesâ€Å"He fell in October 1918, on a day that was so quiet and still on the whole front, that the army report confined itself to a single sentence: All quiet on the Western Front† (Remarque 296). Paul Baumer, the narrator of All Quiet on the Western Front, enlisted into the German army at a young age of nineteen with a group of friends from school. Kantorek, Paul’s teacher, â€Å"gave us long lectures until the whole of our class went, under his shepherding, to the District Commandant and volunteered† (RemarqueRead MoreAll Quiet On The Western Front1129 Words   |  5 PagesIn Erich Maria Remarque’s All Quiet on the Western Front, soldiers at the front have a better idea than civilians of the true n ature of war because they have experienced the war while civilians have only read about it or listened to government propaganda. Remarque is trying to tell us that only those who experience the war can understand how awful war truly is. In All Quiet on the Western Front, the main character Paul goes back to his home, the people he meets still think that the Germans are winningRead MoreAll Quiet On The Western Front1790 Words   |  8 Pagessmell of cigar smoke, gunpowder, and dirt that filled the air. There was no nationalism; all Paul wanted was survival. World War I was supposed to be about nationalism and the propaganda forced upon the soldiers to feel superiority over other countries, but Paul helps to prove otherwise, as his story tells what is was like to be at the front, and how tough it was to be a soldier. â€Å"All Quiet on the Western Front† portrays war as it was actually experienced, replacing the romantic picture of glory and

Biography of John Fitzgerald Kennedy Free Essays

John F. Kennedy was the 35th president of the United States (1961-1963). He was the youngest person ever to be elected president. We will write a custom essay sample on Biography of John Fitzgerald Kennedy or any similar topic only for you Order Now Also, He was the first Roman Catholic president and the first president to be born in the 20the century. He served in World War II on PT boat. He also helped to solve the Cuban Missile Crisis and started Peace of Corps to help 3rd world countries better them selves. Kennedy was assassinated before he completed his third year as president. Therefore, his achievements were limited. He was shot in the head and died within an hour. Kennedy was born on May 29,1917 in Brookline, Massachusetts. He was the second of nine children of Joseph Patrick Kennedy and Rose Fitzgerald Kennedy. â€Å"The other children in the family were Joseph, Rosemary, Kathleen, Eunice, Patricia, Robert, Jean, and Edward. â€Å"(Encarta’ 95). â€Å"The Kennedys were an active family. With 11 people in the house, someone was always busy. The children took swimming, sailing, and tennis lessons. â€Å"(Potts, Steve – 7). The Kennedy family had long been active in politics. His brothers Robert and Edward Kennedy also entered politics. Kennedy’s both grand fathers had been active in politics. His father was a self-made millionaire. He served as first chairman of the Securities and Exchange Commission and as U. S. ambassador to Great Britain during the administration of President Franklin D. Roosevelt. Kennedy’s family called him jack. He and his older brother Joe were strong rivals. Jack was quiet and often shy, but held his owns in fights with Joe. â€Å"The boys enjoyed playing touch football. â€Å"(The World Book Encyclopedia, 261). His childhood was full of sports, fun and activity. This all ended when he grew up old enough to leave for school. Kennedy attended elementary schools in Brookline and Riverdale. â€Å"In 1930, when he was 13 years old, his father sent him to the Canterbury School in New Milford, Conn. † (The World Book Encyclopedia, 261). One year later, he transferred to Choate Academy in Wallingford, Coon. He graduated from Choate in 1935 at the age of 18. He was promised a trip to London as a graduation gift but he became ill with jaundice and would have to go to the hospital. He spent the rest of the summer trying to recover. He was not entirely well when he started Princeton, several weeks later in the fall of 1935. The jaundice returned and he had to drop out of school. Before the next school year began, he told his father he wanted to go to Harvard. He entered Harvard University in 1936. There he majored in government and international relations. At Harvard, he tried to explain in his senior thesis why Britain had not been ready for war. Kennedy began to send his paper to publishers, and it was accepted on his second try. Wilfrid Funk published it under the title Why England Slept. It became a bestseller. He became a literary sensation. â€Å"In the spring of 1941, both John and Joe, Jr. decided to enroll in the armed service. † (Reevs, Thomas C. , 37)Joe was accepted but John was turned down. He hoped to fight in the WWII but he was rejected by the U. S. Army because of his back trouble and history of illness. He reapplied after five months program of special exercise and was accepted into the Navy as a desk clerk in Washington. He was disgusted and applied for a transfer. Kennedy was sent to Naval Officers Training School at Northwestern University in Evanston, Illinois, in 1941. Later he was sent for additional training at the Motor Torpedo Boat Center at Melville, Rhode Island. In late April 1943, he was put in command of a PT 109 in the Solomon Islands in the South Pacific. Kennedy saw action in the form of night patrols and participated in enemy bombings. â€Å"On August 1, 1943, during a routine night patrol, a Japanese destroyer collided in the darkness with Kennedy’s craft and the PT 109 was sunk. † (Falkolf, Lucille – 7). Kennedy heroically swam back and forth rescuing his wounded crew. Two were killed in the crash. The injury once again aggravated his back. Still, Kennedy pushed on swimming from island to island in the South Pacific hoping for a patrol to come by. Kennedy had no idea he had been in the water for eight hours. Finally, an island was spotted that could provided cover from Japanse planes. Kennedy realized that he and the crew must move on. He gathered the crew to move to another island in search of food. Kennedy swam for the next four days along a water route that he knew American ships used. Kennedy was now desperate enough to seek help from natives on a Japanese controlled island. He persuaded the natives to deliver a message written on the back of a coconut shell to allied forces. â€Å"The coconut fell into the hands of allied scouts and a patrol was sent. â€Å"(Encarta’ 95) Kennedy and his crew were finally rescued. â€Å"For his courage, endurance, and excellent leadership, Kennedy received the U. S. Navy and Marine Corps medal, awarded for heroism not involving conflict with the enemy. â€Å"(Encarta’ 95). John soon contracted malaria. He became ill. Then, he returned to the United States for medical. During recovery, Kennedy knew that his brother Joe, Jr. had been killed in action. Kennedy put his feelings onto paper and a second book was published for the family and close friends. † (Reevs, Thomas C. , 11). He called it â€Å"As We Remember Joe. † Kennedy’s father had assumed that Joe, Jr. would go into politics. Both of his grandfathers had been active in politics. Now, Kennedy was the oldest Kennedy of his generation. His first chance in politics came when Congressman James Curley from the 11th District of Massachusetts decided to retire. It was his first Congressional seat by a margin of more than two to one. He was placed on the front page of the New York Times and in Time Magazine. He was often mistaken in Congress as a Senate page or an elevator operator. Later he ran against nine other candidates. He won the primary with 42 percent of the votes. He served three terms in the House of Representatives, during the Democratic Administrations of President harry S. Truman. He supported legislation that would serve the interests of his constituents. He also joined with Republicans in criticizing the Truman administration’s handling of China. Kennedy easily won reelection to Congress in 1948 and 1950. â€Å"In 1952 he decided to run against incumbent Republican Senator henry Cabot Lodge, Jr. Because Kennedy was little know outside his congressional district. † (Encarta’ 95). He began his campaign two years before the election and met thousands of people throughout Massachusetts. The entire Kennedy family took part in the campaign. Kennedy defeated Lodge by 70, 000 votes. Kennedy married Jacqueline Lee Bouvier on September 12, 1953, at St. Mary’s Catholic Church in Newport, Rhode Island. He had three children. One daughter and two sons. Kennedy’s youngest son died in less than 48 hours after his birth. Kennedy underwent a spinal-disk operation in less than a year after his marriage. Soon after that, a second back operation was performed. He wrote â€Å"Profiles in Courage† during this time. A book of essays on American politicians who risked their careers fighting for just but unpopular causes. It was published in 1956. This book received the Pulitzer Prize in 1957. Many people had known little about Kennedy came to admire him because of the success of â€Å"Profiles in Courage. † In 1957, Kennedy became a member of the powerful Senate Foreign Relations Committee, and he later won a place on the Senate Committee on Improper Activities in the Labor Management Field. His brother Robert served as chief counsel in the same Committee. In 1958, he spent many of his weekends campaigning for reelection in Massachusetts. â€Å"His Margin of victory, 874, 000 votes, was the largest ever recorded in a Massachusetts senatorial contest. † (Encarta’ 95). Kennedy now began speaking out on foreign affairs. He was a severe critic of France’s refusal to make concessions to its colony, Algeria. He advocated Algerian independence. Kennedy wanted the 1960 Democratic presidential nomination. He began working for it and faced several major obstacles. Many party leaders considered him too young and too inexperienced for the presidency. Many also doubted that a Roman Catholic could win a national election in a country that was mostly Protestant. Kennedy won most of the larger states in the northeastern United States. â€Å"The election drew a record 69 million voters to the polls, but Kennedy won by only 113, 000 votes. â€Å"(Encarta’ 95). He won49. 7 percent of the popular vote, and Nixon won 49. 6 percent. Kennedy received 303 electoral votes to Nixon’s 219. Kennedy was inaugurated on January 20, 1961. In his inaugural address he emphasized America’s revolutionary heritage. â€Å"The same†¦ beliefs for which our forebears fought are still at issue around the globe,† Kennedy said. â€Å"Let the word go forth from this time and place to friend and foe alike, that the torch has been passed to a new generation of Americans-born in this century, tempered by war, disciplined by a hard and bitter peace, proud of our ancient heritage-and unwilling to witness or permit the slow undoing of those human rights to which this nation has always been committed and to which we are committed today at home and around the world. (Encarta’ 95) The words of his address were, â€Å"Ask not what your country can do for you- ask what you can do for your country. â€Å"(The World Book Encyclopedia, 268). â€Å"During Kennedy’s first year in office, the Congress of the United States passed a major housing bill, a law increasing the minimum wage, and a bill granting federal aid to the country’s economically depressed areas. â€Å"(Schlesinger, Arthur Meier-17). Kennedy also oversaw a bill creating the Peace Corps. After his initial success with Congress, Kennedy found it increasingly difficult to get his programs enacted into law. Although the Democrats held a majority in both legislative houses, Southern Democrats joined with conservative Republicans to stop legislation they dislike. With one bill, however, Congress dedicated more than $1 billion to finance sending a man to the moon. The major American legal and moral conflict during Kennedy’s three years in office was in the area of civil rights for black citizens. Although â€Å"Kennedy was in no way responsible for the growth of the civil rights movement, he attempted to aid the cause by enforcing existing laws. He also asked Congress to pass a civil rights bill that would guarantee blacks the rights to vote, to attend public school, to have equal access to jobs, and to have access to public accommodations. â€Å"(Schlesinger, Arthur Meier-59). â€Å"In the late 1950s and early 1960s the government of Cuba under fidel Castro became increasingly hostile to the United States. When Castro began to proclaim his belief in Communism, many Cubans fled to the United States. † (Encarta’ 95). In 1961 a secret project begun during the previous administration of Dwight D. Eisenhower culminated. Under the training of the Central Intelligence Agency, more than 1000 Cuban exiles invaded Cuba at a place called the Bahia de Cochinos (Bay of Pigs). â€Å"In Cuba both the bay of pigs occurred, in which U. S. supported rebels revolted in a poorly laid out plan of events that fell out beneath them, and the Cuban Missile Crisis in which the Soviet Republic were building missile silos in Cuba, 100 miles away from Florida. â€Å"(Encarta’ 95). The Space Race was in full force with both Russia and the U. S. in competition to reach the moon during this time. The Cuban Missile Crisis was the world’s largest approach to nuclear war. In 1960 Khrushchev decided to supply Cuba with nuclear missiles that would put the eastern United States within range of nuclear missile attack. In 1962 U. S. spy planes flying over Cuba spotted the first missile. Kennedy demanded that the USSR remove the weapons. United troops prepared to invade Cuba, but after a few tense days Khrushchev promised not to invade Cuba. The United States signed a limited nuclear test ban treaty with Britain and the USSR, outlawing nuclear explosions in the atmosphere or underwater, but allowing them underground. â€Å"John F. Kennedy was shot to death by an assassin on Nov. 2. 1963, as he rode through the streets of Dallas, Texas. † (The World Book Encyclopedia, 266). Two shots were fired in rapid succession. One bullet passed through the president’s neck and struck Governor Connally in the back. The other bullet struck the president in the head. His car sped to Parkland Hospital but doctors couldn’t save his life. He was pronounced dead at 1:00 p. m. Lee Harvey Oswald assassinated him. Oswald was charged with the murder and arrested that afternoon. Two days after, Dallas nightclub owner Jack Ruby shot Oswald while being moved from the city to the county jail. Millions of television viewers saw Ruby kill Oswald, who was under police guard. On November 24, the body of President Kennedy was carried on a horse-drawn carriage from the White House to the Rotunda of the Capitol. Thousands of people filed past the coffin of the president. The state funeral of President Kennedy was watched on television by millions around the World. He was buried in Arlington National Cemetery. Kennedy was the first President to be born in the twentieth century and was very much a man of his time. He was restless, seeking, with a thirst of knowledge, and he had a feeling of deep commitment, not only to the people of the United States, but to the people of the world. Many of the causes he fought for exist today because of what he did for the rights of minorities, the poor, the very old and the very young. He never took anything for granted and worked for everything he owned. Perhaps Kennedy summed up his life best in his own inaugural speech: â€Å"Ask not what your country can do for you, but ask what you can do for your country. â€Å"(The World Book Encyclopedia, 268). He was a very loved and respected president and will truly be missed. How to cite Biography of John Fitzgerald Kennedy, Essay examples